Despite the new algorithm and people’s frustration about it, Instagram is still an important platform for most users and creatives. I personally love to use Instagram to connect with like-minded people and I also use it as a marketing channel to promote my work, products and event announcements. As a photographer I want my Instagram feed to look aesthetically pleasing and visually cohesive but also authentic, unique and personal.
Unlike my blog, I try to only post photos on my Instagram feed that stand out. On my blog, I usually publish a series of photos which makes it easier to tell a story. Some photos are bolder and louder and others are quieter and more reserved. I love both types of photos equally and both are needed to bring across a story or mood in a blog post. However, on Instagram, I prefer to post bolder photos. It’s a personal choice and I follow accounts that do the exact opposite and those are some of my favorites on Instagram….